Vrbo put a billboard outside Airbnb's San Francisco office saying it is "cooler" and "friendlier." Airbnb called the ad stunt "desperate" and said the campaign just gives Airbnb "more visibility." ...

Last month, Vrbo crowned itself the "hotter, cooler, friendlier" platform with a billboard teasing rival Airbnb. Vrbo put the billboard right outside Airbnb's San Francisco headquarters.

Vrbo took shots at its rival Airbnb in a Super Bowl commercial and a cheeky billboard campaign. Airbnb challenged Vrbo's phrasing to the National Advertising Division, an independent regulator.

Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign. It may not have worked. "Think of us as Airbnb's hotter, cooler ...

New vacation rental company Savvy took a swipe at Airbnb and Vrbo with its new Texas billboard. The company chose a spot near Vrbo's Austin office, mimicking Vrbo's recent sign targeting Airbnb.

Vrbo put a pointed billboard outside Airbnb's San Francisco offices.Courtesy of Outfront Media Vrbo put a billboard outside Airbnb's San Francisco office saying it is "cooler" and "friendlier." Airbnb ...

Vrbo put a pointed billboard outside Airbnb's San Francisco offices.Courtesy of Outfront Media Vrbo put a billboard outside Airbnb's San Francisco office saying it is "cooler" and "friendlier." ...