For this year's Christmas matchup, NBA superstar Stephen Curry opted to wear a throwback - with updates - from his early days ...

The "Year of the Snake" UA Curry 12 releases on Jan. 9 exclusively at Under Armour retailers in the Asia Pacific region.

Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially ...

Stephen Curry, partnering with Under Armour, is challenging Michael Jordan's dominance in the sportswear industry. With the launch of "Curry Brand" and Under Armour's international expansion ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Dick’s Sporting Goods is now selling the Under Armour Curry 12 Extraterrestrial basketball sneakers, which just dropped on Dec. 13. Fans are already saying, “Phenomenal shoes and great feel ...

Back in 2013, Curry decided to sign with Under Armour to become their cover athlete for their basketball shoe line. Before signing with them, basketball apparel company giant Nike offered a ...

Unofficial images of the UnderArmour x De’Aaron Fox x Curry Fox 1 Banzito sneakers have found their way online, and multiple sneaker news sites are updating fans with the colorful imagery.

Kevin Plank returned to the CEO role last year, and 2025 could be the year his new strategy for the company starts to show ...

The custom sneaker was released during the Bay Area convention and is Under Armour's fifth colorway this year. Termed "What the Bay", the shoe is a tribute to the San Francisco area, and Curry ...

Under Armour faces uncertainty and challenges with recent poor performance, but potential for recovery with innovative ...

Under Armour continues to expand its global reach through high-profile athlete endorsements, such as Stephen Curry’s successful promotional tour in China and the upcoming launch of De'Aaron Fox ...