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There Is No Left and Right Anymore. There Is Only Twix.
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
The new Twix logo is a nostalgic treat (but something's missing)
At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...
Marketing Dive4d
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.
Twix’s new global brand platform will show new generation of shoppers can ‘have it all’
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...
Ad of the Day: Twix leans into ‘maximalism’ with $2m brand refresh campaign
The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...
Creative Review5d
Twix’s new ad offers up a double take
A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
AOL8y
Homemade TWIX Bars Recipe
Preheat the oven to 300 degrees. To make the shortbread layer, spray a 9-by-13-inch baking dish with nonstick cooking spray. In a medium-sized bowl, sift together the flour, salt, and baking ...
Business Insider4y
How to make five easy candy bars dupes from your kitchen
Following is a full transcript of this video. Taryn Varricchio: I recently made Reese's cups, a giant Reese's pie, Twix, 3 Musketeers, and Kit Kats, because, if you ask me, all the best things in ...