Due to popular demand, Toyota is increasing production of the GR Corolla by adding a new production line in the United ...

The Toyota Crown Sport has been envisioned as a performance-focused GR model. The fictional render transforms the electrified SUV into a hyper hatch. Rumors suggest Toyota is developing a GR ...

Cars like the Prius and Camry could be prime candidates for this sporty treatment, but Toyota says they must have "enough engine performance" to justify the name.

Created to bring all of Toyota's various racing efforts under one banner, the team behind it also had a helping hand in ...

For example, this virtual artist, better known as Theottle on social media, has recently resorted to CGI slicing and dicing the Toyota Crown Sport crossover SUV into a fully-fledged GR model.

That’s exactly why the Japanese automaker is reportedly turning its hybridization efforts towards its lineup of GR-tuned models. Toyota’s GR sports car lineup isn’t going to get just any ...

Toyota is moving some production of its GR Corolla sports car to Britain and will spend around $56 million on a dedicated ...

Compared to models like the Land Cruiser Prado, which has a day rate of $201, or the Toyota Crown, which costs $190 per day, the compact nature of the GR models seems to pay dividends in Japan.

Globally, Toyota sells GR Sport versions of numerous vehicles ... oriented Grand Highlander three-row SUV nor the luxurious Crown sedan is overly sporting, they do both offer upwards of 360 ...