The Toyota Crown Sport has been envisioned as a performance-focused GR model. The fictional render transforms the electrified SUV into a hyper hatch. Rumors suggest Toyota is developing a GR ...

Created to bring all of Toyota's various racing efforts under one banner, the team behind it also had a helping hand in ...

Cars like the Prius and Camry could be prime candidates for this sporty treatment, but Toyota says they must have "enough engine performance" to justify the name.

For example, this virtual artist, better known as Theottle on social media, has recently resorted to CGI slicing and dicing the Toyota Crown Sport crossover SUV into a fully-fledged GR model.

While some automakers are transitioning to all-electric models, there are still some models that manage to bridge the gap, one of which is the rather unique Toyota Crown. The Toyota Crown is still ...

Compared to models like the Land Cruiser Prado, which has a day rate of $201, or the Toyota Crown, which costs $190 per day, the compact nature of the GR models seems to pay dividends in Japan.

Toyota is moving some production of its GR Corolla sports car to Britain and will spend around $56 million on a dedicated ...

Globally, Toyota sells GR Sport versions of numerous vehicles ... oriented Grand Highlander three-row SUV nor the luxurious Crown sedan is overly sporting, they do both offer upwards of 360 ...