And more trouble could be looming. The overall value of the top 500 brands in the U.S. grew to roughly $5.8 trillion last year, according to an annual report from Brand Finance, a consultancy ...

Coca-Cola is now one of the beverage company's more than 500 brands, a list that also includes Minute Maid, Sprite, Dasani, and Powerade. Coca-Cola products are sold in more than 200 countries.

In 2022, most major American brands — inside the restaurant industry and outside of it — applied for trademarks within the metaverse. That way, even if they had no intention of setting up shop ...