But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon. This overlap in audience can be ...

There are LEGO sets for many different fandoms out there. From Star Wars to Harry Potter, if you love a popular franchise, ...

LEGO Easter sets are all the fun with none of the sugar crash For parents looking for something to fill Easter baskets that won't leave their kids filled with chocolate and sugar, LEGO's spring- and ...

This is a rather basic set, but there's a good reason for it. A 4+ Lego set, it's aimed at the youngest kids; ones who have just graduated from Duplo. However, featuring a temple building ...

Kids (and even grown-ups) around the globe just can’t get enough of this lovable Blue Heeler puppy and her imaginative adventures with her family and friends. Now, LEGO is capitalizing on Bluey’s ...

Preorder one (or more) and build it with your kids when they release on June 1. Here’s one for the Spielberg/Crichton fans. The block-building company has announced a huge new LEGO set for ...

As the Jurassic World franchise heads into a new era with Jurassic World: Rebirth, so too does LEGO’s Jurassic World theme with the unveiling of six tie-in sets for the upcoming film in Baby Dinosaur ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...