The product designer and mechanical ... it in an early Apple “Think Different” advertisement. “[Joanna] told me way after the fact–way too late!–that Steve Jobs came to her and said ...

If there were an epitaph that perfectly describes Steve Jobs' life on earth, it is one that he helped craft himself for the iconic "Think Different ... industrial design, and a digital lifestyle.

With Steve Jobs at the helm, Apple always went its ... Steve was comfortable with leaps of faith. He urged us to “think different,” and in the process he fundamentally changed the way we ...

In 1996, when Steve Jobs returned to Apple, a company struggling with its identity and market presence, he introduced a revolutionary branding strategy: the "Think Different" campaign. This ...

Part of the team that dreamed up the Think different ... he learned from Steve Jobs. Simpler is always better. In the book’s opening anecdote, workers in Apple’s package-design unit have ...

I think that Steve Jobs will be remembered as the designer who put design in the map of technology, which has transformed our lives. I think without him everything would be quite different. How ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...