Start with your suit. This advice is not without substance, either. To support the idea, Theory just launched Good Wool, a sustainable fabric new to the brand. The fabric is sourced from a family ...

Theory’s Martin Andersson got a ... Spring 2019 collection in the showroom this week, a good two weeks before the city’s on-calendar men’s collections. Andersson didn’t offer a reason ...

2017 saw the introduction of ‘Theory for Good’ with the ‘Good Wool’ initiative, a venture to use and produce ... these particular fibres are known for being soft and durable – creating clothing we ...

Its newest initiative, called Theory For Good, tackles three of the signature materials that Theory uses in its clothes—wool, cotton, and linen—and considers their environmental footprint ...