but it was only later that Arató discovered the real reason for the selfie: he is Hide the Pain Harold. Harold, sometimes also known as Maurice, is perhaps the most ubiquitous stock photo meme ...

Pearsall said she'd definitely come across "How does ibuprofen know where the pain is?" before making the video, but she explained she wasn't aware the question had reached meme status.

It was a close race, but we’re proud to announce Imgur’s Meme of the Decade is… Hide the Pain Harold.” “Hide the Pain Harold represents a deep-seated emotion, a quiet dread, or ...

András Arató AKA ‘Hide the pain Harold’ in the Vodafone commercial ... in America had picked up his photos, turned them into memes and unleashed them online. “I never wanted to be ...