A new K-beauty trend is officially making waves across the globe, and this time it’s all about hair. Read on to learn about ...

Ghost waves are one such example of said shift, with their gentle S-shaped movement and perfectly undone feel. You can ...

Mary-Kate and Ashley Olsen are famous for their hair, and how their stylist achieves their iconic look is unique to each twin ...

Ghost waves are the 2025 hair trend embracing natural texture, blending soft, effortless waves with a boho, carefree vibe.

Ladies, let’s talk curls — whether you have a good handle on your voluminous mane or wake up each morning unsure what level ...

Beachy, mermaid-esque waves roll around every spring-summer as a textured hair trend, but ghost waves feel like a modern update on the trend, thanks to their slightly more unstructured finish and ...

Bobs are having a major moment right now, and a sleek version with a middle part is leading the charge. This style combines ...

Ben Affleck was spotted in Los Angeles spending time with his daughters, Violet, 19, and Fin, 16 (he's also a dad to son, ...

We've spoken before about how big embracing bohemian texture will be for 2025, but one trend that's playing into pretty curls and swirls, are ghost waves. The style combines two hair headliners, first ...

People with textured hair, especially in rural parts of Washington, often struggle to find local hair care that meets their needs and are sometimes forced to travel long distances for it as a result.