“Banner ads didn’t always suck,” Joe McCambley, who helped design the AT&T ad in 1994, wrote for Harvard Business Review. “My children tell me that’s like inventing smallpox.” ...

To quantify that, study subjects were 25% more likely to look at a native ad than they were at a banner, and they looked at them 53% more frequently, checking them out 4.1 times per session on ...

A few weeks ago, we ran a post on banner ads’ nightmarish legacy. A rep for the digital marketing agency TVGla subsequently reached out to tell us that our post was not “just offensive, but ...

In the mid-1990s, Remington Arms settled a class action lawsuit over allegedly defective shotgun barrels, issuing $17.5 million in checks to some 477,000 owners of more than 820,000 12-gauge shotguns.

How often does a banner ad make an impression on you? What if you can advertise your message specifically to people who are interested in your product or services? What if you could target an ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular ...

“Banner ads didn’t always suck,” Joe McCambley, who helped design the AT&T ad in 1994, wrote for Harvard Business Review. “My children tell me that’s like inventing smallpox. ...