Why Does Good Coloring Make Good Advertising ... Very few businesses succeed without the use of... Advertisers use techniques such as embossing and lamination to make ads more "touchable." ...

Advertisers have a whole arsenal of techniques to egg consumers on, but to be effective and spur people out of their inertia to buy, advertising must go beyond cajoling to touch some sort of chord.

Campaign Grid will be using common metrics such as view-through rates and completion rates that are used to measure video, but few benchmarks exist for voter-targeted video mobile ads. In addition, ...

Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux. By Tiffany Hsu and Yiwen Lu The advertising industry is in a love-hate ...