Tarte just got totally meta. The brand has finally released the Tarte Icy Betch Eye and Cheek Palette, which is inspired by its own 2018 April Fool’s Day joke. Last year, Tarte teased a mermaid ...

Everyday there's some new fancy schmancy palette threatening to snatch all of your hard earned monies. This time it's a soon to-be-released mermaid-inspired ... envision makeup looks using it.

I have many Tarte palettes and love them all but this one is definitely my favorite," a fan of the product reviewed. Still shopping for beauty products? I ditched expensive makeup blenders for ...

but wrote "such an interesting palette tho, love the cool toned color combination ..." With all this feedback, it seems that Tarte Cosmetics, which just released a magical mermaid collection ...

Tarte pulled a bit of ... theme with product names like Mermaid Kisses, Buried Treasure, and Treasured Tools. One standout is a brand-new eye shadow palette ($36) that boasts a gorgeous collection ...

Which Tarte eyeshadow palette is best? Tarte Cosmetics offers a variety of eyeshadow palette options, and there are a lot of factors to consider in choosing the right one for you. These factors ...