Stetson noticed a need for cattlemen ... Today, the 155-year-old company sells dress hats and other apparel including boots and clothing for men and women.

Dundon said that while Stetson is best known for its cowboy hats, dress and outdoor looks make up 20 percent of the headwear. In addition to the straw hat and Rizzoli book, Dundon said Stetson is ...

At age 35, Stetson left Colorado and went to Philadelphia to set up a factory, where he produced not only Western styles, but also dress ... men and women topped their heads with brimmed felts ...

These days one of the nicer dress Stetsons could set ... President Ronald Reagan’s Stetson-loving ways also had men digging out their hats or buying new ones. RELATED: Ronald Reagan loved ...

During the early 1900s, there was a romanticism surrounding Western culture, lending itself to easy hat sales for both men and women. Owning a Stetson ... as much about the dress-hat lines ...

In the early 20th century, Stetson branched out and began making dress hats and caps. In the '30s, the company began making women’s hats—pillboxes, tricornes, berets, and cloches. In the '40s, ...

Now she's looking to re-make a fashionable hit of America's classic hat and make Stetson cool again. "I don't think that's a lot of work. I think we're at a place where dress is neither a novelty ...

While her husband was clad in a custom Givenchy outfit and 12-year-old daughter Blue Ivy, also in attendance, wore a custom Vivienne Westwood Couture dress ... and a Stetson cowboy hat.

Iconic Stetson Worldwide, the feisty remainder of a classic hat empire begun in 1865, now is inserting itself into fashion and contemporary urban culture marking their 150th anniversary.

WASHINGTON, APRIL 1, 2011 -- In a fingertip-to-the-brim nod to its American frontier history, the Army is changing hats again ... for the service dress uniform. The Stetson actually completes ...

The Stetson ... NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And, yes, they're named after the guy who created the Stetson hat.