For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and Steph Curry.

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden State's star finished second behind Doncic after placing at No.1 last season.

Luka Doncic, a star player for the Los Angeles Lakers, has made history by becoming the first non-American player to have the ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On the Monday, the league announced that Los Angeles Lakers guard Luka ...