That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from ...

The logo they were redesigning in 2011 was what Birdsall lovingly dubbed “the donut,” and it represented a much more mature Starbucks brand that had already disrupted coffee house culture as ...

If corporate logos reflect the priorities -- or anxieties -- of management, then the new Starbucks (SBUX) logo exhibits all those and more. It appears to be a mere evolution of the chain's ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn't quite start out that way. While the taste of its coffee and teas has been consistent, the company has made various ...

Starbucks turns 40 later this month ... On Tuesday, he unveiled the company’s new logo outside its headquarters to the applause of hundreds of employees and customers. A live band played.

Starbucks, the world’s largest chain of coffee shops, has revealed a new logo to celebrate its 40th anniversary Starbucks is re-launching itself with a new logo that drops the brand name and the ...

SAN FRANCISCO (MarketWatch) - Starbucks SBUX, +0.84% unveiled a new corporate logo Wednesday, dropping the word "coffee" for the first time from its green siren, or the twin-tailed mermaid seen on ...

Perhaps with these debacles in mind, Starbucks waited until 2011 to unveil its new face. By going with a minimalist approach, eliminating all words (the old logo said “Starbucks Coffee”) and ...

Maybe it's the scent of freshly brewed beans that beckons us in, or maybe it's the mystical maiden on that iconic green ...