The first-ever Sour Patch Kids store has just opened in New York City — tucked between New York University’s Washington Square campus and SoHo Shopping district — to celebrate the brand's ...

Sour Patch Kids take candy to daring and bizarre new heights again. The line recently welcomed the addition of berry and ...

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.