Coke still leads, but Sprite has officially pushed Pepsi to the No. 4 soda spot in America, new rankings show.

Both companies are showing off plussed-up versions of their branded soft drinks at the National Restaurant Show this year as ...

Pepsi says it’s not done fighting. It’s revived the Pepsi Challenge in a fresh round of pop-up blind taste tests, trying to ...

That’s right. The most profound tectonic shift in recent American history may not have been the reelection of a convicted ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Pepsi has been dethroned once again. Last year, data from Beverage Digest reported the soft drink fell to the third most ...