No matter if you call the drink "soda" or "pop," many New Yorkers are searching for a new favorite soft drink. Is your favorite soda or pop gone from store shelves across the Empire State? The ...
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.) ...
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