Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started. The post 5 simple ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Well, for many buzzy apps, that moment in the sun is fleeting. According to recent data from marketing intelligence firm Sensor Tower, it is much tougher for new social-media platforms to grow and ...

On Sez Us, users who are intentionally inflammatory may score lower than those who gain influence through respectful dialog.

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Social media marketing to millions of Americans is at stake for travel companies if a TikTok ban does take place.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

One Tech Tip: Wasting Too Much Time on Social Media Apps? Tips and Tricks to Curb Smartphone Use LONDON (AP) — If you've got a smartphone, you probably spend too much time on it — checking ...