A VOODOO pencil case by Smiggle that encourages children to "hex ... of your customers are primary and early secondary aged girls - selling products like this could be seen as a social/public ...

Our latest video illustrates how the SMIGGLE craze manifests itself that has gone far beyond pencil cases and stationary. Even the ordinary water bottle has turned into an must have accessory for ...

So how has Smiggle, the colourful ... The purveyor of pink pencil cases now accounts for 18 per cent of Premier Retail’s total sales, which increased by 10.9 per cent in the year to $1.05 ...

"This is a fashion forward statement brand for tweens and it's a status thing to have a Smiggle pencil case," Mr Walker said. "What's interesting when you look at stationery, the industry is ...