We've tested and reviewed products since 1936. Read CR's review of the Seventh Generation Free & Clear Liquid Sensitive Skin laundry detergent to find out if it's worth it.

This means no more guessing how much detergent to pour and less of a mess thanks to the addition of a flip cap. Small dose, big clean: Seventh Generation developed a unique, plant-based and ...

Seventh Generation developed its ultra-concentrated laundry detergent because it was small and easier to ship to shoppers buying on Amazon. Four years on, the product is playing a key role in the ...

This fall, Seventh Generation began a new path: Its Natural 4X Laundry Detergent is shipping in recycled (and recyclable) bottles made of cardboard, manufactured by Ecologic Brands.

Seventh Generation, based in Burlington, Vt., and part of the multinational consumer products company Unilever plc, will phase out all large-format laundry detergent bottles by 2030.

This Thursday, Dec. 13, 2018, photo shows Seventh Generation laundry detergent in New York. Laundry detergent bottles are heavy, bright-colored and designed to pop on store shelves.

This Thursday, Dec. 13, 2018, photo shows Seventh Generation laundry detergent in New York. Laundry detergent bottles are heavy, bright-colored and designed to pop on store shelves.

Seventh Generation, which is owned by consumer goods company Unilever, spent about three years developing its smaller bottle. At 1.6 pounds, it is 5 pounds lighter than its standard 100 ounce bottle.

Seventh Generation, which focuses marketing efforts primarily on social-media marketing and public relations, spent just $99,000 on advertising in 2009, while Tide spent $133.8 million, according ...

Seventh Generation showed off new packaging that will be in stores any time now. The bottle is made of recycled corrugated cardboard and newspaper, said Peter Swaine, the company’s director of ...

SURVEY METHODOLOGY: The Seventh Generation Laundry Survey was conducted by Kelton Research between May 31st and June 4th, 2010 via email invitation and an online survey. Quotas were set to ensure ...

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