Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its ...

After a “wouldn’t it be cool if…” discussion with his friends, [Mistablik] decided to use his summer break to construct a soda vending machine that fit entirely within his school locker.

The prebiotic soda brand Poppi has found itself in embroiled in Soda Wars with rival Olipop after the company's decision to send $25K Poppi vending ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

It’s very hard to tell from this photo because of the super bright blue LEDs, but this soda machine is being ... is put into the drop area of a vending machine. After the flap is closed the ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...