Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 ...

For companies to successfully drive holiday sales ... pain-free buying experience for them. Shoppers are already busy and the holiday season adds a layer of "to-do's." Focus your marketing as ...

The company has cut its sales and marketing budget by 11% in the first ... It is using GenAI to update images on its app and website on a weekly basis, reflecting key retail events such as ...