Duo the Duolingo owl’s life may be over ... business experts have called the company’s commitment to the character a masterclass in marketing. Matt Williams, a visiting professor at the ...

Recently, it took to X to announce that all its characters have faced similar deaths, pointing to an impending social media stint. The language-learning app Duolingo announced on X earlier this ...

Meanwhile, over on TikTok, a video shows fellow Duolingo characters Lily and Zari solemnly carrying Duo’s coffin onto the bed of a pickup truck. “Btw im deaf so i hope this is a sad song ...

In a video posted on TikTok, fellow Duolingo characters Lily and Zari can be seen carrying a coffin with Duo the Owl and putting it into the bed of a pickup truck to be driven away. Naturally ...

In a TikTok video shared Tuesday, Duolingo characters Lily and Zari − seen throughout Duolingo lessons − carry Duo's coffin to be placed in a pickup truck bed and driven away. Duo the Owl's ...

A subsequent video on the brand’s social pages showed Duolingo characters Lily and Zari carrying Duo’s coffin to a pickup truck bed, which drove away. The app later posted a video that ...

It appears to show Duo growing in an egg as users rack up XP points, then hatching with purple wings and celebrating alongside other revived characters. The bring back Duolingo website shows that ...

Duolingo also promises improvements to the character's reactions and emotions and new functions such as conversation summaries of dialogs for later review. Duolingo is also testing an option that ...

As any fiction author could probably tell you, killing everyone’s favorite character is not a great way to get people to like you. And what’s the point of Duolingo’s unhinged startup ...