with smaller logos and light-catching holographic details throughout. This is by no means unintentional, with Sram specifically marketing the new version of Force as 'super bike ready'.

This year, the jersey sleeves include a Rapha-signature yellow band around the upper left arm, while there is space on the right arm to showcase the SRAM logo. The jersey is paired with matching ...

SRAM’s new Eagle Powertrain electric bike motor has been officially unveiled, ushering forward a new era of ultra-smart e-bike motors that know what you want to do before you even know it.

The black polished brake levers will feature the Tour issue oversized Sram logo in yellow, as seen on Team Saxo Bank and Astana bikes at the 2009 edition. Silver becomes black, carbon remains carbon, ...

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987. Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the ...