The founders, brothers Adolf 'Adi' Dassler and Rudolf Dassler ... buried in the same cemetery in Herzogenaurachâ but on opposite sides, symbolising the division that had marked their relationship.

Born in 1898 and 1900, respectively, the Dassler brothers, Rudolf Dassler and Adolf ‘Adi ... They were buried in the same cemetery in their home town of Herzogenaurach, albeit on opposite ...

However, the German brothers Adolf and Rudolf Dassler staged a fierce and relentless fight due to the great competition they felt to take their brands, Puma and Adidas, to the top. The Dutch ...

The iconic family feud is set to become a gripping TV series, spotlighting brand wars, broken bloodlines, and the business ...

More than 60 years after a feud between brothers Adolf and Rudolf Dassler resulted in the creation of rival sportswear firms Adidas and Puma, the two companies made peace for a day on the soccer ...

In the 1920s, Adolf (Adi) Dassler, a soft-spoken sports fanatic who spent hours working on shoe designs in his workshop, and Rudolf Dassler, a gregarious salesman, started a small shoemaking ...

It started when shoe-firm owners Adolf and Rudolf Dassler – both Nazi party members – began their feud in the war. "We will probably never know the real reason why Adi and Rudi fell out," said ...