And, while none of the new watches quite have the shock-and-awe of the frankly mad Day-Date ‘Puzzle Dial’ from last year’s show, there’s still plenty to get excited about. Rolex's new GMT ...

Rolex is presenting a selection of its latest creations from Geneva’s Watches & Wonders 2024, such as the Oyster Perpetual ...

Within the Rolex Greenroom—the exclusive backstage ... of the rose-colored precious metal—featuring a slate ombré dial that fades from dark to light, outwardly from the center.