These classic rock stars made the electric guitar even cooler than it already was in their respective heydays.

The guitar was famously auctioned off to Indianapolis Colts owner Jim Irsay for a cool $965,000. Jeremy Smith His second book, "When It Was Cool", is due out in 2021.

To celebrate the guitar’s 70th birthday ... a senior director at the Rock & Roll Hall of Fame. “It had a lot of design features that became industry standard. And it basically has not changed ...

As Billy Idol spent the ‘80s cementing his reputation as a platinum blond, spiky-haired rock star, guitar foil Steve Stevens was strutting his stuff on his signature Hamer SS1. And it turns out ...

Alternative rock bands in the 1990s shunned the idea of being rock stars, but many became alt-rock guitar heroes nonetheless.