And new research suggests there is good reason for this - with the average parent reading the same bedtime story to their children 416 times a year. That's a lot of lunches with the Gruffalo. A poll ...

Parents find themselves in a nightly ritual, reading the same beloved story over and over. Discover why this repetitive routine is 'crucial' for your child.

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Image caption, From Kylie to Olivia Colman and even some of our own Tiny Happy People ambassadors - everyone has a favourite CBeebies Bedtime Story. Reading to babies and toddlers is a great ...