Just by snapping a picture, consumers can get authoritative information without having to ask a store clerk who may or may not have the data they are looking for. QR codes have even made their way ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Retailers such as Walmart and Peapod continue to embrace QR codes ... shopping initiatives. During the holiday shopping season, Walmart and Mattel teamed up to bring a mobile-enabled toy store ...

These codes, layered with important product details and how-to content, offer the perfect balance between an efficient shopping ... in-store shoppers, “ 61% of consumers have scanned a QR ...