He also hosts Stay QRious, a podcast about QR code best practices. In the era of ubiquitous smartphones and omnichannel social media presence, business cards, once viewed as an essential tool of ...

The QR code is an excellent marketing tool, more so than most marketers think. Quickly share details or online content with a ...

A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing. Playing the right card Here are some ...

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... among other prizes such as sporting goods and gift cards when they scan the mobile bar ...

QR codes are quick, easy to generate, and let you share digital information in offline spaces. Here is what you should know ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

“It’s one thing when they steal your credit card. It’s completely ... Angelica Gianchandani, a marketing instructor at New York University, said phony QR codes play on people’s natural ...

Fans have been able to scan QR codes on giant baseball cards, which feature MLB All-Stars ... s consumers,? said Marc Stephens, marketing manager at Topps, New York. ?Mobile is a good way to do that.