Call it a miracle, or a marketing ploy: Duo the owl is back ... then hatching with purple wings and celebrating alongside other revived characters. The bring back Duolingo website shows that ...

"It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead," the post ... von Ahn on its earnings call with its purple-haired chatbot, Lily.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead ... then hatching with purple wings and celebrating alongside other revived characters. The bring back Duolingo website shows ...