From a public standpoint, UNC is putting on a good face when it comes to football coach Bill Belichick’s relationship with Jordon Hudson and how his image has changed.

There’s something almost old-fashioned about it. The last time “gold digger” was thrown around in pop culture so much was when teenager Courtney Stodden skyrocketed to fame in 2011 after they got married at age 16 to 51-year-old actor Doug Hutchison. Stodden would later describe their marriage as one characterized by grooming and sexual assault.

Though Bill Belichick has said he doesn’t worry about how he’s perceived, it appears he’s aware that his reputation could use a makeover.