Branding a product starts with market research and identifying the right target market. Companies might choose to create a master brand identity. The Virgin Group, founded by Richard Branson ...

All products and services featured are independently ... certain auditable data for accounting purposes. Swiss sportswear brand On Running has teamed with Zendaya for a multi-year creative ...

With summer just around the corner, we take a look at three home-grown brands employing environmental practices to make products for the hot weather that will have you looking cool while feeling ...