Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

Still, simply running ads isn’t enough. Without the right strategies, campaigns can waste money or miss opportunities.

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

As digital fatigue sets in, businesses are turning to tactile marketing to make a lasting impression. In a world saturated ...

The idea is that by unifying marketing and product data, the new capabilities allow for more precise audience targeting, better budget allocation and faster iteration of campaign strategies.