An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Ready to expand globally? Tiffany Nwahiri reveals the S.T.A.G.E. method for strategic market entry, emphasizing ...

Discover how AI is revolutionizing marketing—from personalization and automation to analytics—enabling smarter, faster, and more efficient brand growth.

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed ...

Investopedia / Daniel Fishel A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

Our original product marketing cadence focused exclusively on the flagship product. But with irons in so many fires, we found that our strategy had to evolve. When you venture into new categories ...

For this reason, your product name should be clearly and boldly written on your packaging. This is an essential marketing and branding strategy. All the strategies as mentioned above have the same ...

Distribution strategy faces challenges from market consolidation and greater reliance on third parties to reach consumers.

Promotional products have long been a staple of marketing strategies, providing businesses and organisations with a tangible ...