The transition from operating a single-product company to becoming a multi-product one is exciting and daunting—and critical for any SaaS business that wants to scale. As cofounder and CTO of ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Once business owners complete the ideation process to create a unique product, they should uphold it with high-quality materials. Finding the right materials is an important step in the process and ...

Gorilla glue only makes adhesives. While a company's product lines will depend on the particular business segment or industry that it operates in, marketing and organizational scholars have ...

Most of us who run small businesses want to sell as much as we can. When we plan to grow, one of the first things we think about is what new products or services we can add to attract more customers.