Photo: Lucy Hewett for The Wall Street Journal Store-brand products have long been uninspiring—cheaper knockoffs of well-known brands with names like “Toaster Treats” in place of Pop-Tarts ...

Big-box retailers have been successful in selling white label items that feature their own branding. Private ... product is something you can touch and see before you commit to buying it, unlike ...

Surprise wins over price: products that break expectations help retailers build stronger value. It’s a key takeaway from ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has ...

White-label products get their name from the idea that they are sold with no labeling ... White-label and private-label are terms that are often used interchangeably, but while they're similar ...

No more. Private label products, sometimes referred to as own brand or own label, continue to build strong customer bases. “There has been a notable rise in the popularity of own brand products over ...

These products look and feel and taste ... much of its revenue regularly comes from its private label goods. It is possible to ferret out a rough idea of this lineup's impact, though, and it ...

NielsenIQ (NIQ) today released Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global consumer ...