Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger’s proprietary customer ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

During the 2025 PLMA Leadership Conference in Scottsdale, Ariz., Sprouts CEO Jack Sinclair was the headliner of the two-day ...

From a price and brand positioning standpoint, the middle-level beverage segments are losing sales to premium on one end and ...

CHICAGO — Private label brands continue to be popular as consumers seek both value and quality, according to two reports from Circana, the Chicago-based market research company. One report ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. Kroger announced Monday the addition of several ...