Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Craft retailer Michaels has confirmed that it has completed the acquisition of both the intellectual property and private ...

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has ...

“There’s this greater understanding about what private-label can be, at a moment when consumers feel more empowered and have a greater understanding of what products, attributes and ...

Big-box retailers have been successful in selling white label items that feature their own branding. Private ... product is something you can touch and see before you commit to buying it, unlike ...

“And then you have the emergence of more traditional retailers of high end or higher quality private label and own brands all ...

White-label products get their name from the idea that they are sold with no labeling ... White-label and private-label are terms that are often used interchangeably, but while they're similar ...

Kroger said that its new “unique” private brand items tie into the quality and affordability of the grocer’s store brand offerings. The products also build on Kroger’s efforts to expand ...

Check your pantry: If you’re like most Americans, you’ll have some private-label products in there. Also known as store brands, these are goods carrying a food retailer’s own name or ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

NielsenIQ (NIQ) today released Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global consumer ...