Years of fine-tuning are paying dividends now in the form of phenomenal growth in store-branded merchandise. In last year’s second quarter, Walmart reported that sales of its private label foods ...

The NBA team is debuting its first private label merchandise brand on Wednesday, called Berō. Pronounced “borough,” the brand is launching its first collection with items like cardigans ...

The snack giant alleges packaging on seven products could “deceive and confuse consumers” and “irreparably harm” its image.

The warehouse retailer's quarterly results reflect broader consumer spending shifts amid economic uncertainty.

"With this new private brand, we're bringing the best ... there are plans to extend the brand to additional categories in general merchandise, including products like motor oil, Blalock said.

Private label wars have heated up as consumers look ... It announced new goals for food and merchandise standards that it aims to reach in 2025, such as switching to antibiotic-free poultry ...

with the other half from third-party vendor merchandise. By Q3 2024, the private label share increased to 51%, up from 50% last year. According to Forbes, private labels offer better margins by ...

By focusing on its low-priced product range of its own brand, it will avoid overlapping with private-label merchandise. Cost-cutting measures it implemented for its business operations in China ...