As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

By focusing on its low-priced product range of its own brand, it will avoid overlapping with private-label merchandise. Cost-cutting measures it implemented for its business operations in China ...