Walmart has upped its beauty game with a private label skincare line, dubbed Earth to Skin, which launched earlier this month and provides "a luxurious experience for under $10," according to ...

CVS Pharmacy has launched One+Other, a beauty and personal care brand, according to a Jan. 25 announcement. The private label, which is pronounced “one another,” has more than 200 personal ...

Eager to cash in on missing gaps in the market, the chains are building a basket of private label brands targeting specific consumers' needs. Retail biggies, including Pantaloons, Westside ...