Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Once purposefully packaged with no frills to convey their low price, retailers’ private-label products have gone from generic discount off-brands to colorfully packaged, beloved brands in their ...

Kroger announced Monday the addition of several “exciting, trendy items” to its private brands assortment. The new items ...

Makeup brushes are essential tools for achieving flawless makeup application. Whether you are a professional artist or a beauty enthusiast, the right brushes can dramatically influence the final look.

Albertsons is known for its wide range of high-quality, private-label products. Michael Conner is here to give us an inside ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

Private-label products, which retailers develop with manufacturers, can be sold at lower prices than those of name-brand ...

Kroger and Albertsons released new private-label brands this week. . You can find original article here Supermarketnews.

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.

Private label chocolates and low-cost favorites, like Peeps, are satisfying consumers' sweet tooth and budgets this Spring ...

One top takeaway from the survey was the “increasing adoption of private label products” among respondents, who are turning ...