The snack giant alleges packaging on seven products could “deceive and confuse consumers” and “irreparably harm” its image.

The retailer is rolling out its second co-branded Good & Gather line, which will feature barbecue items developed with chef ...

More than a third of its ice cream sold at Kroger is made by the grocer itself. Part of Kroger's $22 billion private label brand business, the supermarket operator uses house brands to offer lower ...

It may be that the National Brand Cereal contents are the same as the Store Brand cereal in a box bearing Walmart’s Great Value logo — except it's 40% cheaper. Private label is emerging as a ...

Retailers are expanding their own private-label food and beverage offerings ... He recently bought a box of Kellogg’s Mini Wheats cereal at Walmart along with the Walmart version.

Ben & Jerry's and Breyers are two prominent national brands of ice cream. In a typical supermarket, these national brands often appear in the freezer section near private label brands. National ...