With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Q4 2024 Management View Dennis Mathew, Chairman and CEO, highlighted the company's transformative progress during 2024, emphasizing operational improvements and the rollout of new strategies. He noted ...

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...