Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

For businesses, adapting to tariffs is not just about short-term fixes but about building resilient pricing and market ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.

The company said its AI Profit Engine “takes all the standard demand forecasting data points and combines them with additional information — such as pricing strategies, marketing investments ...