Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Promoting discounts is a key tool for retailer, but discounted pricing strategies can have serious legal implications if ...

Network with other executives transforming pricing strategy for their firms ... Applicable to any industry, the program draws on case studies and examples spanning manufacturing, technology, B2B, ...

Let’s discuss AI-driven dynamic pricing strategies, their benefits ... the reasoning should be clear to customers. For example, Uber clearly mentions to customers when they are experiencing ...

Price discrimination is a pricing strategy where a seller prices the ... This type of price discrimination is the most common. Examples of Price Discrimination Many industries use price ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.