Last week Priceline.com rolled out a new series of television commercials that have, at least temporarily, spelled the death of William Shatner’s Negotiator character. The Negotiator is being ...

Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads. The Butler, Shine, Stern & Partners-created spot shows ...

Tonight-Only Deals will be posted every morning at 11 a.m. and are available to book via Priceline.com’s Hotel & Rental Car Negotiator app until 11 p.m. or until they sell out. The new service ...