T he Porsche crest is an icon, and has been since it was introduced in 1952. But it has not been static through all the years ...

(Often, recognizable brand designs have an interesting origin, like the real-life inspiration behind Maserati's famous logo.) Porsche's emblem began in response to a U.S. importer requesting a ...

Not wanting to miss out on all the new logo hype, Porsche has also rolled out a new badge, but we'll forgive you if you haven't noticed a difference. Those fun-loving Germans have apparently spent ...

Porsche on Thursday revealed a revised design for its iconic crest logo that will start appearing on the automaker's vehicles starting in late 2023. The basic design hasn't changed but elements ...

See All 38 Photos Porsche's aim was to modernize the logo, and it's successful. The loss of the pebbled texture is sure to rankle some Porsche superfans but the new logo is cleaner and sleeker ...